I get this question a lot, especially from clients who are building with resale in mind. "Will this add value?" The answer is nuanced, so let me be direct about what we actually see in the LA luxury market.
What Adds Demonstrated Value
Structured wiring and networking infrastructure. This is foundational and buyers notice when it's not there. A home wired with Cat6a, a proper equipment room, and enterprise-grade networking infrastructure is significantly more functional than one that wasn't planned for technology. This is infrastructure, and buyers — particularly tech-forward buyers in the $5M+ market — pay for good infrastructure.
Lutron lighting control. Lutron has enough brand recognition in the luxury market that it shows up in listing descriptions and buyers expect it at certain price points. The resale positioning is different from other automation systems because Lutron's reputation is established with buyers, not just owners.
Whole-home audio. Integrated, invisible audio — especially Sonance or similar architectural products — shows well and is something buyers can immediately understand the value of. A home where music follows you through the house, beautifully, without visible equipment, is a tangible lifestyle feature.
Security and access control. In the LA market, gate systems, camera coverage, and monitored alarm systems are baseline expectations above a certain price point. A well-designed system is a check mark. No system, or a bad system, is a red flag.
What's a Lifestyle Amenity (Not a Value-Add)
Home theater equipment. The room itself adds value — a properly designed theater room with good acoustics and seating is a significant amenity. The specific equipment is harder to pass through in valuation because tech depreciates and buyers may want to choose their own gear.
Automation platforms. Control4, Savant, Crestron — buyers may love them, but they're not typically paying above-market premiums specifically for the platform. They're paying for the home. The automation should enhance the experience of the home; it's a supporting character, not the lead.
Customized AV configurations. A 15-zone audio system configured specifically for how you use your house may or may not match how the next owner wants to use it.
The Practical Takeaway
Design for your own enjoyment first. The best smart home investment is one you'll use and love every day. Build the infrastructure right — wiring, equipment room, networking — because that's what future owners will value. Choose platforms and products that have staying power. And budget for the fact that technology evolves; what you install today will be upgraded in 10 years.
The homes we build hold their value because we design systems that work reliably, look architecturally appropriate, and are designed for the life of the house — not just the current owner's preferences. That's the approach that translates to resale value.
